Philz Coffee vs Peerless Coffee & Tea · Bay Area shelf head-to-head
Philz Coffee and Peerless Coffee & Tea, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Philz Coffee carries more Brand PowerPhilz Coffee is in more Bay Area grocersPeerless Coffee & Tea fields the deeper lineupPhilz Coffee sits further up the premium end
Philz Coffee
Peerless Coffee & Tea
41
brand power
33
15
products
27
3
categories
1
5
subcategories
4
13
grocers
9
$1.76
price per oz
$1.51
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Philz Coffee▭ Peerless Coffee & Tea
Distribution · 30% of score54·38
carried in 13 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Philz Coffee
only Peerless Coffee & Tea
no top category Philz Coffee doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Philz Coffee · Peerless Coffee & Tea
