Pickled Planet vs Local Culture · Bay Area shelf head-to-head
Pickled Planet and Local Culture, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Local Culture carries more Brand PowerLocal Culture is in more Bay Area grocers
Pickled Planet
Local Culture
26
brand power
32
7
products
9
2
categories
3
6
grocers
7
62.5¢
price per oz
67.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pickled Planet▭ Local Culture
Distribution · 30% of score25·29
carried in 6 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pickled Planet
only Local Culture
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Pickled Planet · 2
only Local Culture · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pickled Planet · Local Culture
