Pico Pica vs La Victoria · Bay Area shelf head-to-head
Pico Pica and La Victoria, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
La Victoria carries more Brand PowerLa Victoria is in more Bay Area grocersLa Victoria fields the deeper lineup
Pico Pica
La Victoria
15
brand power
28
3
products
14
2
categories
3
2
subcategories
4
6
grocers
7
$4.49
avg price
$4.69
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pico Pica▭ La Victoria
Distribution · 30% of score25·29
P
L
carried in 6 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score22·69
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pico Pica
no top category La Victoria doesn’t also play in.
only La Victoria
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Pico Pica · 1
only La Victoria · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pico Pica · La Victoria
