Pico Pica vs Taco Bell · Bay Area shelf head-to-head
Pico Pica and Taco Bell, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Taco Bell carries more Brand PowerPico Pica is in more Bay Area grocersTaco Bell fields the deeper lineup
Pico Pica
Taco Bell
15
brand power
39
3
products
7
2
categories
5
6
grocers
5
$4.49
avg price
$2.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pico Pica▭ Taco Bell
Distribution · 30% of score25·21
P
T
carried in 6 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score22·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pico Pica
no top category Taco Bell doesn’t also play in.
only Taco Bell
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Pico Pica · 3
only Taco Bell · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pico Pica · Taco Bell