Pip's Heirloom Snacks vs Barbara's · Bay Area shelf head-to-head
Pip's Heirloom Snacks and Barbara's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Barbara's carries more Brand PowerBarbara's is in more Bay Area grocersPip's Heirloom Snacks sits further up the premium end
Pip's Heirloom Snacks
Barbara's
27
brand power
34
8
products
9
2
categories
2
8
grocers
16
$1.34
price per oz
75.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pip's Heirloom Snacks▭ Barbara's
Distribution · 30% of score33·67
P
B
carried in 8 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score49·53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pip's Heirloom Snacks
only Barbara's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Pip's Heirloom Snacks · 3
only Barbara's · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pip's Heirloom Snacks · Barbara's
