Pip's Heirloom Snacks vs Pirate's Booty · Bay Area shelf head-to-head
Pip's Heirloom Snacks and Pirate's Booty, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pirate's Booty carries more Brand PowerPirate's Booty is in more Bay Area grocers
Pip's Heirloom Snacks
Pirate's Booty
27
brand power
38
8
products
8
2
categories
2
8
grocers
16
$1.34
price per oz
$1.27
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pip's Heirloom Snacks▭ Pirate's Booty
Distribution · 30% of score33·67
P
P
carried in 8 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score49·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pip's Heirloom Snacks
only Pirate's Booty
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pip's Heirloom Snacks · 2
only Pirate's Booty · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pip's Heirloom Snacks · Pirate's Booty
