Pip's Heirloom Snacks vs Vegan Rob's · Bay Area shelf head-to-head
Pip's Heirloom Snacks and Vegan Rob's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pip's Heirloom Snacks carries more Brand PowerPip's Heirloom Snacks is in more Bay Area grocersPip's Heirloom Snacks fields the deeper lineup
Pip's Heirloom Snacks
Vegan Rob's
27
brand power
16
8
products
3
2
categories
1
4
subcategories
1
8
grocers
5
$1.34
price per oz
$1.33
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pip's Heirloom Snacks▭ Vegan Rob's
Distribution · 30% of score33·21
P
V
carried in 8 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score49·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pip's Heirloom Snacks
only Vegan Rob's
no top category Pip's Heirloom Snacks doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Pip's Heirloom Snacks · 4
only Vegan Rob's · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pip's Heirloom Snacks · Vegan Rob's