Pirate's Booty vs Popcorners · Bay Area shelf head-to-head
Pirate's Booty and Popcorners, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pirate's Booty is in more Bay Area grocersPopcorners fields the deeper lineupPirate's Booty sits further up the premium end
Pirate's Booty
Popcorners
38
brand power
37
8
products
16
2
categories
3
16
grocers
9
$1.27
price per oz
96.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pirate's Booty▭ Popcorners
Distribution · 30% of score67·38
P
P
carried in 16 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score49·74
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pirate's Booty
only Popcorners
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pirate's Booty · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pirate's Booty · Popcorners
