Pizza Antica vs California Pizza Kitchen · Bay Area shelf head-to-head
Pizza Antica and California Pizza Kitchen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
California Pizza Kitchen is in more Bay Area grocersCalifornia Pizza Kitchen fields the deeper lineupPizza Antica sits further up the premium end
Pizza Antica
California Pizza Kitchen
21
brand power
25
8
products
11
1
categories
2
2
subcategories
2
7
grocers
9
$1.35
price per oz
87.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pizza Antica▭ California Pizza Kitchen
Distribution · 30% of score29·38
P
C
carried in 7 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score49·60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pizza Antica
no top category California Pizza Kitchen doesn’t also play in.
only California Pizza Kitchen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pizza Antica · 1
only California Pizza Kitchen · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pizza Antica · California Pizza Kitchen
