Pizza Romana vs California Pizza Kitchen · Bay Area shelf head-to-head
Pizza Romana and California Pizza Kitchen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
California Pizza Kitchen carries more Brand PowerCalifornia Pizza Kitchen is in more Bay Area grocersCalifornia Pizza Kitchen fields the deeper lineup
Pizza Romana
California Pizza Kitchen
9
brand power
25
6
products
11
1
categories
2
3
grocers
9
$8.23
avg price
$11.58
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pizza Romana▭ California Pizza Kitchen
Distribution · 30% of score13·38
P
C
carried in 3 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score39·60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pizza Romana
no top category California Pizza Kitchen doesn’t also play in.
only California Pizza Kitchen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pizza Romana · 1
only California Pizza Kitchen · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pizza Romana · California Pizza Kitchen
