Plato Pet Treats vs Ark Naturals · Bay Area shelf head-to-head
Plato Pet Treats and Ark Naturals, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ark Naturals is in more Bay Area grocersPlato Pet Treats sits further up the premium end
Plato Pet Treats
Ark Naturals
24
brand power
25
9
products
10
1
categories
2
2
grocers
4
$2.76
price per oz
$1.35
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Plato Pet Treats▭ Ark Naturals
Distribution · 30% of score8·17
A
carried in 2 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Plato Pet Treats
no top category Ark Naturals doesn’t also play in.
only Ark Naturals
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Plato Pet Treats · 1
only Ark Naturals · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Plato Pet Treats · Ark Naturals
