Plymouth Smoked Cheddar vs Marin French Cheese Co. · Bay Area shelf head-to-head
Plymouth Smoked Cheddar and Marin French Cheese Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Marin French Cheese Co. carries more Brand PowerMarin French Cheese Co. is in more Bay Area grocersMarin French Cheese Co. fields the deeper lineupMarin French Cheese Co. sits further up the premium end
Plymouth Smoked Cheddar
Marin French Cheese Co.
10
brand power
49
2
products
30
1
categories
2
2
subcategories
10
2
grocers
19
$9.59
avg price
$10.42
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Plymouth Smoked Cheddar▭ Marin French Cheese Co.
Distribution · 30% of score8·79
P
carried in 2 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Plymouth Smoked Cheddar
no top category Marin French Cheese Co. doesn’t also play in.
only Marin French Cheese Co.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Plymouth Smoked Cheddar · 0
no exclusive doors — everywhere Plymouth Smoked Cheddar is, Marin French Cheese Co. is too.
only Marin French Cheese Co. · 17
both sides measured by the same instruments on the same shelves · see each brand’s full page: Plymouth Smoked Cheddar · Marin French Cheese Co.