Point Reyes Farmstead Cheese Company vs Sartori · Bay Area shelf head-to-head
Point Reyes Farmstead Cheese Company and Sartori, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Point Reyes Farmstead Cheese Company is in more Bay Area grocersPoint Reyes Farmstead Cheese Company sits further up the premium end
Point Reyes Farmstead Cheese Company
Sartori
46
brand power
45
20
products
21
1
categories
3
4
subcategories
6
16
grocers
13
$1.84
price per oz
$1.41
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Point Reyes Farmstead Cheese Company▭ Sartori
Distribution · 30% of score67·54
carried in 16 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Point Reyes Farmstead Cheese Company
no top category Sartori doesn’t also play in.
only Sartori
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Point Reyes Farmstead Cheese Company · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Point Reyes Farmstead Cheese Company · Sartori