Polar vs Waterloo Sparkling Water · Bay Area shelf head-to-head
Polar and Waterloo Sparkling Water, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Waterloo Sparkling Water carries more Brand PowerWaterloo Sparkling Water is in more Bay Area grocersWaterloo Sparkling Water fields the deeper lineup
Polar
Waterloo Sparkling Water
31
brand power
51
23
products
42
2
categories
3
8
grocers
15
7.4¢
price per fl oz
7.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Polar▭ Waterloo Sparkling Water
Distribution · 30% of score33·63
carried in 8 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Polar
no top category Waterloo Sparkling Water doesn’t also play in.
only Waterloo Sparkling Water
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Polar · 1
only Waterloo Sparkling Water · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Polar · Waterloo Sparkling Water
