Pons vs Enzo · Bay Area shelf head-to-head
Pons and Enzo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Enzo carries more Brand PowerEnzo is in more Bay Area grocersEnzo fields the deeper lineupEnzo sits further up the premium end
Pons
Enzo
9
brand power
30
2
products
13
1
categories
3
1
grocers
3
$26.19
avg price
$30.15
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pons▭ Enzo
Distribution · 30% of score4·13
P
carried in 1 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pons
no top category Enzo doesn’t also play in.
only Enzo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pons · 0
no exclusive doors — everywhere Pons is, Enzo is too.
only Enzo · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pons · Enzo