Pop-tarts vs Legendary Foods · Bay Area shelf head-to-head
Pop-tarts and Legendary Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pop-tarts carries more Brand PowerPop-tarts fields the deeper lineupLegendary Foods sits further up the premium end
Pop-tarts
Legendary Foods
52
brand power
34
19
products
10
1
categories
4
6
grocers
6
$6.18
avg price
$5.47
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pop-tarts▭ Legendary Foods
Distribution · 30% of score25·25
P
carried in 6 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score79
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pop-tarts
no top category Legendary Foods doesn’t also play in.
only Legendary Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Pop-tarts · 2
only Legendary Foods · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pop-tarts · Legendary Foods
