Popchips vs Cape Cod · Bay Area shelf head-to-head
Popchips and Cape Cod, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cape Cod carries more Brand PowerPopchips is in more Bay Area grocersCape Cod fields the deeper lineupPopchips sits further up the premium end
Popchips
Cape Cod
25
brand power
41
6
products
28
1
categories
2
13
grocers
11
$1.18
price per oz
81.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Popchips▭ Cape Cod
Distribution · 30% of score54·46
carried in 13 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Popchips
no top category Cape Cod doesn’t also play in.
only Cape Cod
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Popchips · Cape Cod
