Popchips vs The Good Crisp Company · Bay Area shelf head-to-head
Popchips and The Good Crisp Company, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
The Good Crisp Company carries more Brand PowerThe Good Crisp Company is in more Bay Area grocersThe Good Crisp Company fields the deeper lineupPopchips sits further up the premium end
Popchips
The Good Crisp Company
25
brand power
49
6
products
19
1
categories
2
1
subcategories
3
13
grocers
19
$1.18
price per oz
$1.05
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Popchips▭ The Good Crisp Company
Distribution · 30% of score54·79
carried in 13 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Popchips
no top category The Good Crisp Company doesn’t also play in.
only The Good Crisp Company
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Popchips · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Popchips · The Good Crisp Company
