Popcorners vs Pirate's Booty · Bay Area shelf head-to-head
Popcorners and Pirate's Booty, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pirate's Booty is in more Bay Area grocersPopcorners fields the deeper lineupPirate's Booty sits further up the premium end
Popcorners
Pirate's Booty
37
brand power
38
16
products
8
3
categories
2
9
grocers
16
96.3¢
price per oz
$1.27
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Popcorners▭ Pirate's Booty
Distribution · 30% of score38·67
P
P
carried in 9 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score74·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Popcorners
only Pirate's Booty
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Popcorners · 2
only Pirate's Booty · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Popcorners · Pirate's Booty
