Popcorners vs Vegan Rob's · Bay Area shelf head-to-head
Popcorners and Vegan Rob's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Popcorners carries more Brand PowerPopcorners is in more Bay Area grocersPopcorners fields the deeper lineupVegan Rob's sits further up the premium end
Popcorners
Vegan Rob's
37
brand power
16
16
products
3
3
categories
1
9
grocers
5
96.3¢
price per oz
$1.33
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Popcorners▭ Vegan Rob's
Distribution · 30% of score38·21
P
V
carried in 9 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score74·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Popcorners
only Vegan Rob's
no top category Popcorners doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Popcorners · 6
only Vegan Rob's · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Popcorners · Vegan Rob's
