Popnuts vs Snak Club · Bay Area shelf head-to-head
Popnuts and Snak Club, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Snak Club carries more Brand PowerSnak Club is in more Bay Area grocersSnak Club fields the deeper lineupPopnuts sits further up the premium end
Popnuts
Snak Club
11
brand power
24
2
products
7
2
categories
3
2
subcategories
4
1
grocers
4
$7.39
avg price
$5.60
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Popnuts▭ Snak Club
Distribution · 30% of score4·17
P
S
carried in 1 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score15·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Popnuts
no top category Snak Club doesn’t also play in.
only Snak Club
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Popnuts · 1
only Snak Club · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Popnuts · Snak Club