Poppi vs Daytrip · Bay Area shelf head-to-head
Poppi and Daytrip, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Poppi carries more Brand PowerPoppi is in more Bay Area grocersPoppi fields the deeper lineup
Poppi
Daytrip
60
brand power
41
54
products
17
2
categories
3
3
subcategories
3
19
grocers
11
24.3¢
price per fl oz
31.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Poppi▭ Daytrip
Distribution · 30% of score79·46
carried in 19 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Poppi
only Daytrip
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Poppi · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Poppi · Daytrip
