Poppi vs Olipop · Bay Area shelf head-to-head
Poppi and Olipop, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Olipop is in more Bay Area grocersPoppi fields the deeper lineup
Poppi
Olipop
60
brand power
62
54
products
44
2
categories
3
3
subcategories
4
19
grocers
22
24.3¢
price per fl oz
24.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Poppi▭ Olipop
Distribution · 30% of score79·92
carried in 19 of 24 Bay Area grocers·carried in 22 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Beverages6 vs 4 SKUs
only Poppi
no top category Olipop doesn’t also play in.
only Olipop
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Poppi · Olipop
