Portland Syrups vs Darbo · Bay Area shelf head-to-head
Portland Syrups and Darbo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Darbo carries more Brand PowerDarbo is in more Bay Area grocersPortland Syrups fields the deeper lineupPortland Syrups sits further up the premium end
Portland Syrups
Darbo
36
brand power
42
88
products
18
2
categories
3
1
grocers
12
$16.49
avg price
$11.06
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Portland Syrups▭ Darbo
Distribution · 30% of score4·50
P
carried in 1 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Portland Syrups
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Portland Syrups · Darbo
