Portofino vs La Brea · Bay Area shelf head-to-head
Portofino and La Brea, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
La Brea carries more Brand PowerLa Brea is in more Bay Area grocersLa Brea fields the deeper lineup
Portofino
La Brea
9
brand power
26
2
products
12
1
categories
3
2
subcategories
9
2
grocers
6
$5.96
avg price
$6.85
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Portofino▭ La Brea
Distribution · 30% of score8·25
P
carried in 2 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Portofino
no top category La Brea doesn’t also play in.
only La Brea
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Portofino · 0
no exclusive doors — everywhere Portofino is, La Brea is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Portofino · La Brea