Posana vs David Protein · Bay Area shelf head-to-head
Posana and David Protein, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
David Protein is in more Bay Area grocersDavid Protein fields the deeper lineup
Posana
David Protein
20
brand power
21
6
products
15
3
categories
3
1
grocers
8
$2.49
price per oz
$2.36
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Posana▭ David Protein
Distribution · 30% of score4·33
D
carried in 1 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score39·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Posana
only David Protein
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Posana · 0
no exclusive doors — everywhere Posana is, David Protein is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Posana · David Protein