Post vs General Mills · Bay Area shelf head-to-head
Post and General Mills, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
General Mills carries more Brand PowerGeneral Mills is in more Bay Area grocersGeneral Mills fields the deeper lineup
Post
General Mills
46
brand power
53
35
products
51
2
categories
4
13
grocers
14
52.9¢
price per oz
70.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Post▭ General Mills
Distribution · 30% of score54·58
carried in 13 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Post
only General Mills
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Post · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Post · General Mills
