Power Up vs From The Fields’ · Bay Area shelf head-to-head
Power Up and From The Fields’, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
From The Fields’ carries more Brand PowerFrom The Fields’ is in more Bay Area grocersFrom The Fields’ fields the deeper lineupFrom The Fields’ sits further up the premium end
Power Up
From The Fields’
7
brand power
45
3
products
24
1
categories
7
1
subcategories
9
2
grocers
9
$9.17
avg price
$10.88
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Power Up▭ From The Fields’
Distribution · 30% of score8·38
P
carried in 2 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Power Up
no top category From The Fields’ doesn’t also play in.
only From The Fields’
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Power Up · From The Fields’