Premier Protein vs Ensure · Bay Area shelf head-to-head
Premier Protein and Ensure, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Premier Protein carries more Brand PowerEnsure is in more Bay Area grocersPremier Protein fields the deeper lineup
Premier Protein
Ensure
44
brand power
39
28
products
21
5
categories
1
7
grocers
10
$14.41
avg price
$20.80
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Premier Protein▭ Ensure
Distribution · 30% of score29·42
P
carried in 7 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score90
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Premier Protein
only Ensure
no top category Premier Protein doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Ensure · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Premier Protein · Ensure
