Premier Protein vs Pure Genius · Bay Area shelf head-to-head
Premier Protein and Pure Genius, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Premier Protein carries more Brand PowerPremier Protein is in more Bay Area grocersPremier Protein fields the deeper lineup
Premier Protein
Pure Genius
44
brand power
13
28
products
3
5
categories
2
7
grocers
1
$14.41
avg price
$18.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Premier Protein▭ Pure Genius
Distribution · 30% of score29·4
P
P
carried in 7 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score90·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Premier Protein
only Pure Genius
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Premier Protein · 6
only Pure Genius · 0
no exclusive doors — everywhere Pure Genius is, Premier Protein is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Premier Protein · Pure Genius
