Pressed vs Private Label · Bay Area shelf head-to-head
Pressed and Private Label, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pressed carries more Brand PowerPressed is in more Bay Area grocersPressed fields the deeper lineupPressed sits further up the premium end
Pressed
Private Label
54
brand power
15
31
products
3
3
categories
2
8
subcategories
3
17
grocers
2
$6.90
avg price
$4.52
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pressed▭ Private Label
Distribution · 30% of score71·8
P
carried in 17 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score92
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pressed
only Private Label
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pressed · Private Label
