Pressed vs Vive Organic · Bay Area shelf head-to-head
Pressed and Vive Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pressed is in more Bay Area grocersPressed fields the deeper lineupVive Organic sits further up the premium end
Pressed
Vive Organic
54
brand power
50
31
products
18
3
categories
2
8
subcategories
2
17
grocers
13
70.8¢
price per fl oz
$2.05
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pressed▭ Vive Organic
Distribution · 30% of score71·54
carried in 17 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pressed
only Vive Organic
no top category Pressed doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pressed · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pressed · Vive Organic
