Pretty Tasty vs Rosas · Bay Area shelf head-to-head
Pretty Tasty and Rosas, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pretty Tasty
Rosas
19
brand power
20
7
products
6
1
categories
3
2
subcategories
4
3
grocers
3
$3.80
avg price
$8.25
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pretty Tasty▭ Rosas
Distribution · 30% of score13·13
P
R
carried in 3 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score44·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pretty Tasty
no top category Rosas doesn’t also play in.
only Rosas
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Pretty Tasty · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pretty Tasty · Rosas
