Pretzelized vs Stonefire · Bay Area shelf head-to-head
Pretzelized and Stonefire, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Stonefire carries more Brand PowerStonefire is in more Bay Area grocersStonefire fields the deeper lineup
Pretzelized
Stonefire
28
brand power
37
8
products
13
2
categories
4
8
grocers
10
87.6¢
price per oz
88.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pretzelized▭ Stonefire
Distribution · 30% of score33·42
P
carried in 8 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pretzelized
no top category Stonefire doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pretzelized · 2
only Stonefire · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pretzelized · Stonefire
