Prima vs Roots · Bay Area shelf head-to-head
Prima and Roots, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Prima carries more Brand PowerPrima is in more Bay Area grocersPrima fields the deeper lineupRoots sits further up the premium end
Prima
Roots
32
brand power
9
8
products
2
3
categories
1
6
grocers
1
$8.22
avg price
$49.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Prima▭ Roots
Distribution · 30% of score25·4
R
carried in 6 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score49·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Prima
only Roots
no top category Prima doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Roots · 0
no exclusive doors — everywhere Roots is, Prima is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Prima · Roots