prima
Prima offers a range of protein bars that prioritize high-quality, grass-fed, animal-based protein, with each bar containing 21 grams. The brand is committed to using organic, pasture-raised, and transparently sourced ingredients, avoiding seed oils, artificial sweeteners, and other harmful additives. With flavors like Cacao, Cookie Dough, Mocha, and Salted Caramel, Prima provides nutritious options that cater to various taste preferences.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 6 of 24 Bay Area grocers. how many stores stock the brand.
8 products in the catalog. how deep the product line is (saturating).
spans 3 categories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Prima (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Prima · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Prima in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
the full Prima lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
Sold at
Find Prima online
Where to find Prima · Bay Area
19 storefronts across 6 grocers carry it · tap a pin to open the store.
Opportunities
New doors · no Prima in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Prima· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Prima Cacao Bar, Ancestral Protein Bar · its most-distributed SKU (3 doors) in Protein Bars, the biggest opening. The closest open door is Mill Valley Market · 4 rivals already on that shelf.
