Prima vs Mezcla · Bay Area shelf head-to-head
Prima and Mezcla, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mezcla carries more Brand PowerMezcla is in more Bay Area grocersMezcla fields the deeper lineup
Prima
Mezcla
32
brand power
42
8
products
16
3
categories
3
6
grocers
9
$2.00
price per oz
$2.34
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Prima▭ Mezcla
Distribution · 30% of score25·38
carried in 6 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Prima
only Mezcla
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Prima · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Prima · Mezcla