Prima vs Think! · Bay Area shelf head-to-head
Prima and Think!, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Think! carries more Brand PowerThink! is in more Bay Area grocersThink! fields the deeper lineup
Prima
Think!
32
brand power
45
8
products
21
3
categories
2
6
grocers
13
$2.00
price per oz
$1.90
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Prima▭ Think!
Distribution · 30% of score25·54
carried in 6 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Prima
only Think!
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Prima · Think!
