Prima vs Trubar · Bay Area shelf head-to-head
Prima and Trubar, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Prima carries more Brand PowerPrima sits further up the premium end
Prima
Trubar
32
brand power
25
8
products
8
3
categories
1
6
grocers
6
$2.00
price per oz
$1.77
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Prima▭ Trubar
Distribution · 30% of score25·25
carried in 6 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Prima
only Trubar
no top category Prima doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Prima · 2
only Trubar · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Prima · Trubar
