Prince Of Peace vs Organic India · Bay Area shelf head-to-head
Prince Of Peace and Organic India, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Organic India carries more Brand PowerOrganic India is in more Bay Area grocersOrganic India fields the deeper lineupOrganic India sits further up the premium end
Prince Of Peace
Organic India
34
brand power
53
11
products
24
3
categories
1
7
subcategories
4
9
grocers
14
10.5¢
price per item
39.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Prince Of Peace▭ Organic India
Distribution · 30% of score38·58
carried in 9 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Prince Of Peace
only Organic India
no top category Prince Of Peace doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Prince Of Peace · 1
only Organic India · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Prince Of Peace · Organic India
