Proda Soda vs Koia · Bay Area shelf head-to-head
Proda Soda and Koia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Koia carries more Brand PowerKoia is in more Bay Area grocersKoia fields the deeper lineup
Proda Soda
Koia
18
brand power
54
7
products
26
1
categories
4
1
grocers
15
$3.00
avg price
$5.00
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Proda Soda▭ Koia
Distribution · 30% of score4·63
P
carried in 1 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score44·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Proda Soda
no top category Koia doesn’t also play in.
only Koia
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Proda Soda · 0
no exclusive doors — everywhere Proda Soda is, Koia is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Proda Soda · Koia
