Project Hive Pet Company vs Stella & Chewy’s · Bay Area shelf head-to-head
Project Hive Pet Company and Stella & Chewy’s, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Stella & Chewy’s carries more Brand PowerStella & Chewy’s is in more Bay Area grocersStella & Chewy’s fields the deeper lineup
Project Hive Pet Company
Stella & Chewy’s
9
brand power
39
2
products
33
1
categories
3
1
subcategories
5
1
grocers
3
$10.99
avg price
$25.09
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Project Hive Pet Company▭ Stella & Chewy’s
Distribution · 30% of score4·13
P
carried in 1 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Project Hive Pet Company
no top category Stella & Chewy’s doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Project Hive Pet Company · Stella & Chewy’s