Proyecto Diaz vs Four Barrel Coffee · Bay Area shelf head-to-head
Proyecto Diaz and Four Barrel Coffee, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Four Barrel Coffee carries more Brand PowerFour Barrel Coffee is in more Bay Area grocersFour Barrel Coffee fields the deeper lineup
Proyecto Diaz
Four Barrel Coffee
20
brand power
27
6
products
10
2
categories
1
4
subcategories
3
2
grocers
7
$1.87
price per oz
$3.66
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Proyecto Diaz▭ Four Barrel Coffee
Distribution · 30% of score8·29
P
carried in 2 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Proyecto Diaz
only Four Barrel Coffee
no top category Proyecto Diaz doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Proyecto Diaz · 0
no exclusive doors — everywhere Proyecto Diaz is, Four Barrel Coffee is too.
only Four Barrel Coffee · 5
both sides measured by the same instruments on the same shelves · see each brand’s full page: Proyecto Diaz · Four Barrel Coffee