Proyecto Diaz vs Ritual Coffee Roasters · Bay Area shelf head-to-head
Proyecto Diaz and Ritual Coffee Roasters, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 2 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Proyecto Diaz
only Ritual Coffee Roasters
no top category Proyecto Diaz doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Proyecto Diaz is, Ritual Coffee Roasters is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Proyecto Diaz · Ritual Coffee Roasters