Puffworks vs Amara · Bay Area shelf head-to-head
Puffworks and Amara, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Amara carries more Brand PowerAmara is in more Bay Area grocersAmara fields the deeper lineup
Puffworks
Amara
15
brand power
38
4
products
16
2
categories
4
3
grocers
8
$6.11
price per oz
$6.23
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Puffworks▭ Amara
Distribution · 30% of score13·33
P
carried in 3 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score28·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Puffworks
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Puffworks · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Puffworks · Amara
