Pummies vs Nature's Garden · Bay Area shelf head-to-head
Pummies and Nature's Garden, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nature's Garden carries more Brand PowerNature's Garden is in more Bay Area grocersNature's Garden fields the deeper lineupPummies sits further up the premium end
Pummies
Nature's Garden
12
brand power
37
2
products
15
2
categories
5
2
subcategories
7
1
grocers
4
$8.79
avg price
$10.12
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pummies▭ Nature's Garden
Distribution · 30% of score4·17
P
carried in 1 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pummies
no top category Nature's Garden doesn’t also play in.
only Nature's Garden
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Pummies · 1
only Nature's Garden · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pummies · Nature's Garden