Pur Gum vs Oh My Gum! · Bay Area shelf head-to-head
Pur Gum and Oh My Gum!, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Oh My Gum! carries more Brand PowerOh My Gum! fields the deeper lineupOh My Gum! sits further up the premium end
Pur Gum
Oh My Gum!
21
brand power
28
3
products
12
2
categories
1
5
grocers
5
10.7¢
price per item
58.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pur Gum▭ Oh My Gum!
Distribution · 30% of score21·21
P
carried in 5 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pur Gum
only Oh My Gum!
no top category Pur Gum doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pur Gum · 2
only Oh My Gum! · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pur Gum · Oh My Gum!
