Pur Gum vs Simply Gum · Bay Area shelf head-to-head
Pur Gum and Simply Gum, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Simply Gum carries more Brand PowerSimply Gum is in more Bay Area grocersSimply Gum fields the deeper lineupSimply Gum sits further up the premium end
Pur Gum
Simply Gum
21
brand power
33
3
products
8
2
categories
2
5
grocers
9
10.7¢
price per item
24.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pur Gum▭ Simply Gum
Distribution · 30% of score21·38
P
carried in 5 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pur Gum
only Simply Gum
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Pur Gum · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pur Gum · Simply Gum
