Pure Genius vs Premier Protein · Bay Area shelf head-to-head
Pure Genius and Premier Protein, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Premier Protein carries more Brand PowerPremier Protein is in more Bay Area grocersPremier Protein fields the deeper lineup
Pure Genius
Premier Protein
13
brand power
44
3
products
28
2
categories
5
1
grocers
7
$18.99
avg price
$14.41
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pure Genius▭ Premier Protein
Distribution · 30% of score4·29
P
P
carried in 1 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score22·90
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pure Genius
only Premier Protein
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pure Genius · 0
no exclusive doors — everywhere Pure Genius is, Premier Protein is too.
only Premier Protein · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pure Genius · Premier Protein
