Pure Leaf vs Arizona · Bay Area shelf head-to-head
Pure Leaf and Arizona, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Arizona carries more Brand PowerArizona is in more Bay Area grocersArizona fields the deeper lineupPure Leaf sits further up the premium end
Pure Leaf
Arizona
33
brand power
41
25
products
42
1
categories
3
2
subcategories
9
7
grocers
8
14.7¢
price per fl oz
5.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pure Leaf▭ Arizona
Distribution · 30% of score29·33
carried in 7 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pure Leaf
no top category Arizona doesn’t also play in.
only Arizona
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Pure Leaf · 2
only Arizona · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pure Leaf · Arizona
